Magnify idea authour and developer, Alexandrs, joined our company, when we were 10 people and since that time team has grown to 150.
We have variety of tools to keep large team engaged and in sync - SpeakUp, Slack, Confluence, Facebook group, physical boards and large screens with latest news, but they lacked personalisation.
Eventually, he stumbled across Slack API and figured out that we can get back our personal approach and one-to-one conversations.
He made prototype that was tested by HRs and CEO and saw unbelievable results - messages got 2000% more response, when sent through Magnify. HR team shared this tool on HR tech conference in Copenhagen in September 2016 and we got 2 pilot projects that converted in happy customers!
We decided to make Magnify available to all teams and move it to Slack 3rd party app directory. Now our servers are busy!
Personalised messages do get answered and we are happy that a tool that solved our problem is helping hundreds of teams across the world.
One e-mail to @all domain
One slack message to #general channel
The same text sent via Magnify